When shopping for children, there are some factors that top our priority list. Sure, we may like to dress our babies in special clothes every now and then, but for regular wear, we are often looking for something comfortable that will keep them cosy and unbothered throughout the day. Lullabys is a new establishment dedicated entirely to the comfort, safety and convenience of your little ones.

T-shirts, dresses and of course, the most adorable piece of baby clothing, the rompers; all can be seen in a combination of bright and soothing colours at Lullabys. The designs consist of flowers, different types of patterns and minimalistic animations in them. The solid colours and tie-dyed prints are perfect for an outing on any special occasion.

"A baby's skin is naturally far more sensitive from an adult's and this plays a critical role when we consider making clothes for babies. Our entire research team is focused on finding the right material that are easily washable and keep children at ease." says Ikramul Hoque Rayan, founder and CEO of Lullabys.

True to his words, Lullabys works will 100 percent organic cotton fabric, producing casual wear for children starting from new-borns to eight-year-olds. Being lightweight and breathable material, this cotton also keeps the baby's skin safe from irritation and allergies.

Kurtas and other traditional wear are soon to be added to this line for the little ones. Lullabys also plans to offer customised outfits where dresses will be tailored by them to meet our individual requirements.

In his seven years of experience in the country's RMG sector, Rayan noticed how despite the growing demand for kids' wear, not many outlets were specialising exclusively on it. "I saw how people often rely on foreign brands when it comes to safety and comfort for their babies. Ironically, we all know that some of the major brands worldwide make their purchase from Bangladesh," said Rayan. "Thus began the journey of Lullabys to address this market gap in our country."

But with great quality comes a big price, right? Lullabys says no. In addition to unmatched comfort, this brand is also going to save a hefty amount of your budget by offering the absolute best prices you can find around the city.

When talking about the sourcing of their fabric and production, Ikramul Hoque says, "Every element in Lullabys cloths are sourced from Bangladesh. Having worked in this field for so long, I know that we, as a country, are very strong in this field."

With an aim to offer top-notch quality at an affordable price, Lullabys has plans to open more outlets around Dhaka by the end of this year and eventually expand to more cities of Bangladesh.

For more information, check out https://www.facebook.com/lullabysbd/

You can also visit their store at Banani, Road-12, House-108, Dhaka 1212.